On Cinco de Mayo Eva Longoria will host a livestream, along with a who’s who — or a quién es quién — of Latino talent to raise money for farm workers across the nation.
The lineup includes the likes of Maluma, Los Lobos, Rosanna Arquette, Mana, Andy Garcia, Edward James Olmos, Gloria Estefan, Sofia Vergara, Marc Anthony, Elvis Crespo, Carlos Vives, Juanes, Esai Morales, Alejandro Sanz, Adamari López, Luis Fonsi, Nicky Jam and Steve Aoki.
For a complete list of celebrities involved in the benefit, go to AltisimoLive.com.
“We have more artists knocking down our door,” says Manny Ruiz, co-founder and executive producer of the fundraiser, in a Zoom press conference Thursday afternoon. “[On Monday] we’re going to have a final last-minute celebrity count because more people want to be a part of this. A lot of artists don’t want to be left out. And we think that’s going to bring the value to just another epic Mount Everest level.”
The word altísimo translates from Spanish to English as “soaring” or “almighty.”
The artists are all donating their time and performers are foregoing royalties for their music. Viewers will be asked to donate $5 if they can. The “Altísimo Live” producers are using the hashtag #CincoOnCinco.
“The hashtag makes a lot of sense,” says Ruiz. “As you know, Cinco de Mayo has been embraced by America as another day to go and have a good time. The word is celebratory in itself. It’s the St. Patrick’s Day of the Latino community.”
“Altísimo Live!” aims to raise $3 million for the Farmworkers’ Pandemic Relief Fund, which was created by Justice for Migrant Women and Hispanics In Philanthropy.
The money raised by Altisimo Live! will go to support 25 organizations serving farm workers at risk, several of them in South Florida.
Sofia Vergara, one of the stars of ABC-TV’s “Modern Family,” will appear in the “Altisimo Live!” benefit for farm workers that will livesteam on May 5 on several platforms.
Funds raised are going directly for things like baby formula, diapers, medical supplies and in some cases, cash will be given to the farm workers who are immobilized because of the pandemic on farms.