Taking Back Cinco De Mayo From Corporate Exploitation

Cinco de Mayo has been ripped away from us by the corporate marketers who have shamefully branded Cinco de Mayo as “Cinco de Drinko” and “Drinko de Mayo” and erased the historical significance by marketing it as just a day to party.

Join us in our fight to reclaim Cinco de Mayo by signing this declaration and sharing it with others in your community. Deadline to sign is end of day today, May 4th, 2021.

Join our Organizational Sign-on Letter!

Cinco de Mayo commemorates the historical defense of Puebla by the Mexican Army over the French Empire on May 5, 1862. The contemporaneous significance that this battle had on preserving democracy should be a reminder to our people and people everywhere that defending our lands and ocean and preserving our cultural heritage is worth fighting for no matter the odds. 

Unfortunately and disrespectfully, Cinco de Mayo, as celebrated in the US, has been taken over by commercial interests who want us to believe that Cinco de Mayo is only about the consumption (and over-consumption) of their products.

Today, we are encouraging Latino Organizations to take back Cinco de Mayo and enhance this holiday as a day of action where we honor and renew our commitment to protect our public lands and ocean from those who seek to drill, mine, and otherwise destroy our cultural heritage. 

Join us in our fight to reclaim this holiday by signing this declaration and sharing it with your community. 

WHAT: A sign-on Statement from Latino Conservation Organizations stating that we are taking Cinco de Mayo back from the marketers and corporations, and returning it to the historic commemoration and our current day battle to defend our lands and ocean and preserve our histories.

WHEN: Declaration release on Cinco de Mayo. Deadline to sign is end of day today, May 4th, 2021.

WHY: We have lost Cinco de Mayo to the marketers who have shamefully branded the Cinco de Mayo as “Cinco de Drinko” and “Drinko de Mayo” and erased the historical significance of what they want you to think is just a day to party. This is a timely opportunity to preserve, re-define, and take back this day as a day of action defending our lands and ocean while preserving our histories.