TLC BRINGS SAY YES TO THE PROM INITIATIVE TO DENVER EMPOWERING ABRAHAM LINCOLN HIGH SCHOOL GIRLS WITH HELP FROM THE CABLE CENTER AND JCPENNEY
TLC, part of the Discovery Communications family, joined forces with The Cable Center and JCPenney to brought its SAY YES TO THE PROM initiative to Denver on Thursday, March 19. The program, designed to build courage and self-confidence among young women, welcomed a select group of deserving high school girls from Abraham Lincoln High School as well as a Make-A-Wish® wish recipient to The Cable Center for a day of mentoring, prom dress shopping and makeovers. In honor of the day’s events, Denver First Lady Mary Louise Lee also joined the festivities to read a proclamation from the Mayor’s office declaring March 19 SAY YES TO THE PROM DAY in the city.
Monte Durham, fashion director and star of TLC’s SAY YES TO THE DRESS: ATLANTA, hosted the day’s events, where each girl was paired with a mentor who served as coach, personal shopper and style assistant throughout the day. Prom dreams were granted as each of the girls has the opportunity to select from more than 800 donated prom dresses as well as a wide range of stylish accessories provided by JCPenney. Girls received hair styling and makeup courtesy of JCPenney salon experts and Denver stylists before taking the stage in a red carpet runway reveal. In addition to the day’s style sessions, mentoring events and a red carpet finale, First Lady Michelle Obama addressed the girls with a special video message.
Denver markee the second stop on the 2015 SAY YES TO THE PROM tour, which will this year more than double the impact of previous years touching the lives of girls from coast to coast. The tour kicked off in NYC on Monday, March 16 and will continue with additional events to be held in Washington D.C., Miami and Los Angeles from March until May.
SAY YES TO THE PROM is excited to welcome Make-A-Wish®, Charter Communications, Dependable Cleaners, Starz Entertainment, LLC, Lockton Companies, Inc., Event Rents, CEAVCO, Biscuits & Berries Catering, S&D Marketing Advertising and Judy Chambers RE/MAX Professionals DTC among its local partners for the Denver event.
Offering remarkably relatable real-life stories without judgment, the network celebrates the reality that “everyone needs a little TLC.” TLC’s hit series share everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life’s milestone moments such as wedding-themed programs anchored by Say Yes To The Dress. In 2014, TLC was a top 10 cable network with women, with 30 series averaging 1 million P2+ viewers or more, including two series that averaged 3 million P2+ viewers or more: 19 Kids and Counting and The Little Couple.
TLC is a global brand available in more than 95 million homes in the US and 303 million households in 190 markets internationally. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.
About The Cable Center
Based in Denver, Colo., The Cable Center is a nonprofit organization serving the cable telecommunications industry. The Cable Center is the home of the Cable Hall of Fame, recognizing individuals for their outstanding contributions to the industry, and of the Barco Library, the world’s largest collection of cable-related information and resources. Visit us at www.cablecenter.org, www.twitter.com/TheCableCenter and www.facebook.com/TheCableCenter for more information.